Beginner$19.00
Facebook Ads Starter Guide
Launch your first Facebook campaign with confidence — audiences, objectives, ad formats and budget basics laid out step by step.
- PDF ebook
- Beginner
- 58 pages
Meta ads strategy · instant PDF guides
Ads that scroll-stop and sell.
Practical, no-filler Meta advertising guides — Facebook, Instagram, retargeting, creative strategy and profitable scaling. Pick yours, email your order, and your PDF arrives the second you pay.
✦ Facebook · Instagram · Reels · instant PDF delivery
ROAS · SCALING
Ordering is simple
How to order
No online checkout — you tell us which guides you'd like by email, we send a secure payment link, and your PDF arrives instantly on payment.
1
Pick your guides
Browse the shop and add what you want to your basket.
2
Email us your order
Tap "Email my order" — it fills in your list and opens your email app ready to send.
Email your order3
Pay & get it instantly
We reply with a secure payment link. Pay by card and your PDF is emailed to you immediately.
The guide shop
Meta ads strategy guides
Thoroughly written PDFs built from real campaign experience — Facebook, Instagram, creative, funnels and scale.
Beginner$22.00
Instagram Ads Playbook
Master Instagram placements — feed, Stories and Reels — with creative briefs, audience targeting and performance benchmarks.
- PDF ebook
- Beginner
- 64 pages
Intermediate$26.00
Ad Creative That Converts
The psychology and practicalities of high-performing Meta ad creative — hooks, visuals, copy formulas and testing frameworks.
- PDF ebook
- Intermediate
- All placements
- 72 pages
Intermediate$29.00
Retargeting & Funnel Strategy
Build a full-funnel retargeting system: pixel setup, custom and lookalike audiences, sequential messaging and budget allocation.
- PDF ebook
- Intermediate
- Meta pixel
- 80 pages
Advanced$34.00
Scaling Meta Ads Profitably
Scale from $50/day to $500/day without blowing ROAS — horizontal and vertical scaling, CBO strategy and creative refresh cycles.
- PDF ebook
- Advanced
- Campaigns
- 88 pages
All levels$15.00
Meta Ads Account Audit
A structured audit checklist covering campaigns, ad sets, creative and pixel — find waste and quick wins in under an hour.
- PDF checklist
- All levels
- Any campaign
- 42 pages
Bundle$52.00
Launch Bundle
Everything to start advertising: Facebook Ads Starter, Instagram Ads Playbook and the Account Audit Checklist.
- 3 guides
- Save ~20%
- Beginner
Bundle$115.00
Complete Meta Ads Library
All six guides — the complete Meta advertising strategy toolkit from first campaign to profitable scale.
- All 6 guides
- Best value
- All levels
What you actually get
Inside every guide
Real strategy, not slide-deck fluff — each PDF is a complete, actionable document you can put into practice immediately.
Platform-specific tactics
Exactly how to set up audiences, placements, objectives and bids for Meta — not generic "social media advice".
Creative frameworks
Hook formulas, visual briefs and copy structures that stop the scroll and convert — with real examples.
Metrics & optimisation
Know which numbers matter, when to make changes, and how to read campaign data without guessing.
Delivered instantly
The moment you pay, your PDF lands in your inbox — start reading and implementing straight away.
AWARENESS TO SALE
The author
Hi, I'm Emma
Emma Leona Steele is a Meta ads strategist in Milledgeville, Georgia, writing practical guides for marketers and business owners who want results from their social ad spend.
I've managed Meta campaigns across e-commerce, coaches, local businesses and SaaS — enough to know what actually works and what wastes budget. I write the guides I wish I'd had when I was learning: no padding, no theory for its own sake, just what to do in Ads Manager and why.
Questions before you buy? Write any time at EMMA-LEONA-STEELE@proton.me.
Help & answers
Frequently asked questions
How do I place an order?
Add the guides you'd like to your basket and tap "Email my order" — that opens your email app with your list ready to send. (You can also just email EMMA-LEONA-STEELE@proton.me directly.) We reply with a secure payment link; the moment you pay, your PDF is emailed to you instantly.
How do I pay?
By card, through a secure payment link we send by email. Your card details are entered on our payment provider's secure page — they never come to us, and nothing is charged on this website.
How fast is delivery?
Instant. As soon as your payment goes through, your PDF is emailed to you automatically — usually within a minute.
Are the guides current with the Meta Ads platform?
Guides reflect Meta's platform as it stood when written. Meta updates its interface and features frequently, so always cross-check specific settings against your own Ads Manager and Meta's current documentation.
What level do I need to start?
Each guide states its level (Beginner, Intermediate or Advanced) — use the filter buttons in the shop. The Facebook Ads Starter Guide assumes no prior Meta advertising experience.
Can I share or resell a guide?
Guides are licensed for your own professional and personal use. Please don't copy, share, resell or redistribute the PDFs.
What's your refund policy?
Because guides are instant digital files, sales are generally final once delivered. If you're charged incorrectly, can't open your file, or receive the wrong guide, email me and I'll make it right. Full details in the refund policy.
Get in touch
Contact & orders
Ordering and questions both happen by email — I read and reply to every message personally.
Email (and to order)
EMMA-LEONA-STEELE@proton.me
Send your picks here and I'll reply with a secure payment link. Usual reply time: 1–2 business days.
Postal address
Emma Leona Steele
102 Pointers Xing NE
Milledgeville, GA 31061-6978
United States
Response time
Messages and orders answered Monday to Friday. Something urgent? Say so and I'll do my best.
Prefer a quick note? This opens your email app with everything ready to send.
Open email to sendThe legal bits
Shop policies
Everything in one place — tap a heading to read the full policy.
✦ Last updated · June 11, 2026
Terms of Service
By ordering from EmmaLeonaSteele.site you agree to the terms below.
1. Who you're buying from
This shop is owned and run by Emma Leona Steele, a sole trader based in the United States.
OwnerEmma Leona Steele
WebsiteEmmaLeonaSteele.site
Address102 Pointers Xing NE,
Milledgeville, GA 31061-6978, United States
Milledgeville, GA 31061-6978, United States
What we sellDigital PDF ebooks on Meta (Facebook & Instagram) ads strategy
How to paySecure card payment link, sent by email
2. What you're buying
Every product is a digital PDF ebook on Meta advertising strategy (Facebook and Instagram ads). There are no physical goods and nothing is shipped.
3. How ordering & payment work
Orders are placed by email, not through an automatic checkout. You choose the guides you'd like and send your order (the basket's "Email my order" button fills this in). We reply with a secure payment link, and the moment your payment is received your PDF is emailed to you automatically. Card details are entered on our payment provider's secure page and are never collected or stored by this website.
4. Your licence
- You may use the guides for your own professional and personal learning.
- You may not copy, share, resell, republish or distribute the PDFs, or use them to create derivative products for sale.
5. Accuracy disclaimer
These guides reflect Meta advertising platform practices as understood at time of writing. Meta's platform, policies and features change frequently; always verify current details in Ads Manager and Meta's official documentation. The guides are educational and do not constitute professional marketing or financial advice.
6. Prices & taxes
Prices are in US dollars (USD). Any applicable taxes are shown on the payment link before you confirm.
7. Delivery & refunds
Delivery is digital and instant after payment — see the Delivery and Refund policies.
8. Disclaimer & liability
Results from applying these strategies depend on your accounts, industry, creative and execution. To the fullest extent permitted by law, our liability for any claim is limited to the amount you paid. Nothing here removes rights that can't be waived.
9. Governing law
These terms are governed by the laws of the State of Georgia, United States.
10. Contact
Questions? Email EMMA-LEONA-STEELE@proton.me.
Privacy Policy
Emma Leona Steele collects only what's needed to take your order and send your guides.
1. Who we are
The shop at EmmaLeonaSteele.site is run by Emma Leona Steele, the data controller for the information described here.
OwnerEmma Leona Steele
WebsiteEmmaLeonaSteele.site
Address102 Pointers Xing NE,
Milledgeville, GA 31061-6978, United States
Milledgeville, GA 31061-6978, United States
What we sellDigital PDF ebooks on Meta (Facebook & Instagram) ads strategy
How to paySecure card payment link, sent by email
2. What we collect
- Information you send us: your name, email and the guides you'd like.
- Payment information: handled entirely by our payment provider. Your full card number is never sent to or stored by this website.
- Basic technical information our host may process to keep the site running.
3. How we use it
To prepare your order, send your payment link and PDF, answer questions and keep required records. We don't sell your information and don't send marketing unless you ask.
4. Who we share it with
Our payment provider, email and hosting providers, and authorities only where legally required.
5. Cookies
Only what's essential. Your basket is kept in your browser during your visit.
6. Retention & your rights
We keep order records only as long as needed. EU/UK (GDPR) and California (CCPA) customers have access, correction and deletion rights. Just email us.
7. Children & security
This shop is intended for adults. Payments run over encrypted connections.
8. Contact
Delivery & Fulfilment
Everything here is digital — "delivery" means a PDF in your inbox.
Digital products only
Emma Leona Steele sells Meta advertising strategy guides as downloadable PDF files. No physical goods, no postage, no shipping fees.
How delivery works
- You send your order by email (or tap "Email my order" in the basket).
- We reply with a secure payment link.
- The instant your payment is received, your PDF is emailed to you automatically.
Instant delivery
Delivery is immediate on payment. If anything doesn't arrive within a few minutes, check your spam folder then email EMMA-LEONA-STEELE@proton.me and we'll re-send it right away.
What you need
Any free PDF reader on any device — phone, tablet or computer.
Refund Policy
We want you genuinely happy with your guide.
The nature of digital goods
Guides are delivered instantly as digital files. Once sent, all sales are generally final.
When we'll always make it right
- You were charged the wrong amount or charged twice.
- Your file won't open or is corrupted and we can't resolve it.
- You were sent the wrong guide.
- You never received your file.
- You change your mind before we've sent it — just let us know.
How to ask
Email EMMA-LEONA-STEELE@proton.me. Approved refunds go back via our payment provider.
Your rights
Nothing here removes consumer rights that can't legally be waived.